When you visit or use our Site, we may collect the following categories of personal information:
- Online identifiers (such as IP address, cookie identifiers, and device identifiers)
- Internet or network activity information (such as pages viewed, interactions, referring URLs)
- Device and browser information
- Approximate geolocation information
We collect and use this information to operate, secure, analyze, improve, and market our Site and Services, comply with legal obligations, and prevent fraud and misuse.
We may disclose personal information to service providers, analytics providers, and advertising partners that assist us in operating and improving our Services.
Google Analytics and Google Advertising Technologies
We use analytics and advertising tools provided by Google LLC (“Google”), including Google Analytics (GA4) and, where applicable, Google advertising and measurement technologies (such as Google Ads conversion tracking and remarketing features).
These technologies use cookies, pixels, tags, or similar technologies to collect and process information such as your IP address, device identifiers, browser type, operating system, pages viewed, interactions with the Site, approximate location, and other online identifiers.
We use Google Analytics to understand how users interact with our Site, generate aggregated usage reports, and improve functionality and content. Google advertising technologies may be used to measure campaign performance and deliver advertisements that may be relevant to you across websites and online services.
Google may combine information collected from our Site with information from other websites, apps, or services that use Google technologies, in accordance with Google’s own privacy policies. For certain processing activities, Google acts as an independent controller of personal information. Google’s use of personal information is governed by the Google Privacy Policy.
Meta Platforms (Facebook and Instagram)
We use advertising tools provided by Meta Platforms, Inc. (“Meta”), including the Meta Pixel, to measure advertising effectiveness, create custom audiences, and deliver targeted advertisements on Meta platforms such as Facebook and Instagram.
Through the Meta Pixel, information such as your IP address, device identifiers, browser information, pages viewed, interactions with our Site, and other online identifiers may be transmitted to Meta. Meta may combine this information with information from your Meta account or other data it maintains about you.
Meta acts as an independent controller with respect to the personal information it processes. Meta’s processing is governed by its own privacy policies.
Sale or Sharing of Personal Information
We do not sell personal information for monetary consideration. However, we may share personal information—including online identifiers and internet activity information—with analytics and advertising partners (such as Google and Meta) for purposes of cross-context behavioral advertising, analytics, and measurement, as those terms are defined under applicable U.S. state privacy laws.